Key Buyer Appreciation Program
About the Program
VIV worldwide is the business network linking professionals from Feed to Food. The combination of VIV trade shows, VIV online 24/7 and VIV trade summits shapes a unique platform that offers boundless opportunities to the animal protein supply chain players. Started in the Netherlands, VIV developed with dedication a worldwide network through 40 years of experience and interactions with the industry, becoming the leading platform today in and for some of the most promising markets of the world. VIV is multispecies: the network and its events include poultry broilers and layers, pig, cattle & calves and aquaculture.
The Key Buyer Appreciation program applies to both face-to-face physical/online forms in current & future livestock events under VIV worldwide portfolio, including regional and global VIV shows, Meat Pro Asia, and the ILDEX shows.
Through an advanced digital platform, it creates business opportunities even during travel restriction periods. The platform we set up enables our exhibitors and buyers to make use of key features such as: online exhibitor list, company digital profiling, AI supported business matching with meetings arranged via video call and chat functions, online conferences, and more.
The Key Buyer Appreciation program, powered by a new digital experience, provides effective business opportunities to our exhibitors, filling the gap left by the postponed physical events.
Over the previous years, each project ran different buyers’ program independently. Via a unified Key Buyer Appreciation program, buyers in the feed to food supply chain will be identified and selected based on each project’s focus, and offered a similar, but customized, buyer experience at all VIV worldwide events.
The digital platform supporting the Key Buyer Appreciation program online is provided by Converve for VIV Asia and platform supplier for ILDEX events are to be confirmed.
A key element to the success of a virtual platform like ‘V-Connect’ is that suppliers are put in the conditions to actively make business, place orders, sell. That is possible only when a good number of quality key buyers are joining the event and interacting with the suppliers. Looking at this result oriented (sales) side of the platform, which is the deal making, a deeper focus on the Buyers is needed to enable online orders and guarantee satisfaction and ROI to the exhibitors.